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	<title>Ropart Asset Management</title>
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		<title>ViSalus Sales Increase Seven-Fold to $231 Million in 2011 from $34 Million in 2010</title>
		<link>http://www.ropart.com/2012/01/visalus-sales-increase-seven-fold-to-231-million-in-2011-from-34-million-in-2010/</link>
		<comments>http://www.ropart.com/2012/01/visalus-sales-increase-seven-fold-to-231-million-in-2011-from-34-million-in-2010/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 15:17:37 +0000</pubDate>
		<dc:creator>ColeDrotman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ropart.com/?p=757</guid>
		<description><![CDATA[All ViSalus Co-Founders Continue in Leadership Roles and Invest $14.6 Million Stake in Parent Company Blyth, Inc. LOS ANGELES, Jan. 13, 2012 /PRNewswire/ &#8211; ViSalus, the ultra-premium lifestyle company delivering cutting-edge products via the Body by Vi™ 90-Day Challenge, today announced that Blyth, Inc. has completed the third of a four-phase acquisition of ViSalus.  Under the terms of the [...]]]></description>
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<h4>All ViSalus Co-Founders Continue in Leadership Roles and Invest $14.6 Million Stake in Parent Company Blyth, Inc.</h4>
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<p><strong> </strong><strong><em> </em></strong></p>
<p>LOS ANGELES, Jan. 13, 2012 /PRNewswire/ &#8211; <a href="http://us.lrd.yahoo.com/_ylt=Am9mYNNHLvzvEZd1TYd8rlgIuodG;_ylu=X3oDMTFqMDgxZXM0BG1pdANBcnRpY2xlIEJvZHkEcG9zAzEEc2VjA01lZGlhQXJ0aWNsZUJvZHlBc3NlbWJseQ--;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=1171v6jh8/EXP=1327936607/**http%3A//visalus.com/" target="_blank">ViSalus</a>, the ultra-premium lifestyle company delivering cutting-edge products via the <a href="http://us.lrd.yahoo.com/_ylt=AudAsjoe_o4soN5JwCcz3HMIuodG;_ylu=X3oDMTFqaWd2Ymg3BG1pdANBcnRpY2xlIEJvZHkEcG9zAzIEc2VjA01lZGlhQXJ0aWNsZUJvZHlBc3NlbWJseQ--;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=11cfh5aig/EXP=1327936607/**http%3A//www.bodybyvi.com/" target="_blank">Body by Vi</a>™ 90-Day Challenge, today announced that Blyth, Inc. has completed the third of a four-phase acquisition of ViSalus.  Under the terms of the acquisition agreement between Blyth and ViSalus, the acquisition payments are based on an amount equal to a multiple of ViSalus&#8217;s earnings.  The amount on which the payments are based has increased to over $250 million for 2011 compared to approximately $16 million for 2010.<strong> </strong>ViSalus&#8217;s sales have increased to $231 million in 2011 from $34 million in 2010.</p>
<p>All three company co-founders, <a href="http://us.lrd.yahoo.com/_ylt=AmdS8RJJrRKSnsSZGJ.TxA4IuodG;_ylu=X3oDMTFqaTNjbzlmBG1pdANBcnRpY2xlIEJvZHkEcG9zAzMEc2VjA01lZGlhQXJ0aWNsZUJvZHlBc3NlbWJseQ--;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=11n387rav/EXP=1327936607/**http%3A//visalus.com/team/ryan-blair/" target="_blank">Ryan Blair</a>, Chief Executive Officer; <a href="http://us.lrd.yahoo.com/_ylt=Ami4isOf7nvBH67sa42EFXwIuodG;_ylu=X3oDMTFqc2Fobm1zBG1pdANBcnRpY2xlIEJvZHkEcG9zAzQEc2VjA01lZGlhQXJ0aWNsZUJvZHlBc3NlbWJseQ--;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=11pc2cigm/EXP=1327936607/**http%3A//visalus.com/team/blake-mallen/" target="_blank">Blake Mallen</a>, Chief Marketing Officer; and <a href="http://us.lrd.yahoo.com/_ylt=AmiGkiCI1ExoVsvVXkXZjQIIuodG;_ylu=X3oDMTFqaGFmbHBnBG1pdANBcnRpY2xlIEJvZHkEcG9zAzUEc2VjA01lZGlhQXJ0aWNsZUJvZHlBc3NlbWJseQ--;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=11r1aukkn/EXP=1327936607/**http%3A//visalus.com/team/nick-sarnicola/" target="_blank">Nick Sarnicola</a>, top sales leader, have agreed to stay on with ViSalus in their current roles. The founders personally invested $14.6 million from the proceeds of the acquisition in restricted stock of parent company <a href="http://us.lrd.yahoo.com/_ylt=ArIE8fQrGBAjDf.KFZFiZFYIuodG;_ylu=X3oDMTFqY2dxYjVxBG1pdANBcnRpY2xlIEJvZHkEcG9zAzYEc2VjA01lZGlhQXJ0aWNsZUJvZHlBc3NlbWJseQ--;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=119k0mqgh/EXP=1327936607/**http%3A//www.blyth.com/" target="_blank">Blyth, Inc.</a>, making them the largest inside shareholders after the Goergen family.</p>
<p>&#8220;We believe in Blyth. The Goergens have been like family to us so it only makes sense that we go all in with the Blyth family of companies,&#8221; stated Ryan Blair, co-founder and CEO of ViSalus.</p>
<p>&#8220;This answers the question as to the future of the founders of ViSalus and Blyth once and for all. We now own a significant stake in Blyth,&#8221; continued Nick Sarnicola.</p>
<p>&#8220;Our vision from day one was to build a great company that would stand the test of time,&#8221; said Blake Mallen, Co-Founder and CMO. &#8220;In 2008 we were privileged to become a part of the Blyth Family, and today we are honored to be significant shareholders. What excites me most is the lives we can impact together in the years to come.&#8221;</p>
<p>&#8220;We are gratified that Ryan, Blake, and Nick are continuing in their ViSalus leadership roles and have an enhanced presence with Blyth,&#8221; stated <a href="http://us.lrd.yahoo.com/_ylt=AkYm5fMNgNTRT_pxXlrIUnMIuodG;_ylu=X3oDMTFqZG1vZW1rBG1pdANBcnRpY2xlIEJvZHkEcG9zAzcEc2VjA01lZGlhQXJ0aWNsZUJvZHlBc3NlbWJseQ--;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=12c6ec5lf/EXP=1327936607/**http%3A//blyth.investorroom.com/index.php%3Fs=20%26item=50" target="_blank">Robert B. Goergen</a>, Blyth&#8217;s Chairman of the Board and Chief Executive Officer. &#8220;ViSalus&#8217; market model and technology savvy is truly transforming the health and direct selling industries.&#8221;</p>
<p>Launched in 2005 as ViSalus Sciences and now known as &#8216;ViSalus,&#8217; the company provides health benefits from weight loss and fitness milestones, or &#8220;Challenges&#8221;, to better one&#8217;s overall health and wellness. ViSalus&#8217; product Kits support a range of fitness goals: Balance, Shape, Core, Transformation and newly launched Fit Kit and are used by people of all ages focused on creating and maintaining individually defined healthy lifestyle.</p>
<p>Learn more about ViSalus at <a href="http://us.lrd.yahoo.com/_ylt=AgzuQwqT04c83YyDON852VoIuodG;_ylu=X3oDMTFqZTJrMXNoBG1pdANBcnRpY2xlIEJvZHkEcG9zAzgEc2VjA01lZGlhQXJ0aWNsZUJvZHlBc3NlbWJseQ--;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=11bhbukcr/EXP=1327936607/**http%3A//www.visalus.com/" target="_blank">http://www.visalus.com</a> and <a href="http://us.lrd.yahoo.com/_ylt=AlZ4NBe9Dp4nx9VuzL5a7xUIuodG;_ylu=X3oDMTFqcjE2NDhqBG1pdANBcnRpY2xlIEJvZHkEcG9zAzkEc2VjA01lZGlhQXJ0aWNsZUJvZHlBc3NlbWJseQ--;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=11cfh5aig/EXP=1327936607/**http%3A//www.bodybyvi.com/" target="_blank">http://www.bodybyvi.com</a></p>
<p><strong>About ViSalus </strong><br />
 <a href="http://us.lrd.yahoo.com/_ylt=Aj3FF3jzDW9p0zZUHm6NE8gIuodG;_ylu=X3oDMTFrb2pndWQ3BG1pdANBcnRpY2xlIEJvZHkEcG9zAzEwBHNlYwNNZWRpYUFydGljbGVCb2R5QXNzZW1ibHk-;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=11bhbukcr/EXP=1327936607/**http%3A//www.visalus.com/" target="_blank">ViSalus</a>, headquartered in Troy, MI and Los Angeles, CA, is a leading Health Transformation Company utilizing the direct selling channel to distribute its meal replacement and nutritional supplement products. ViSalus is built around the wildly successful <a href="http://us.lrd.yahoo.com/_ylt=Aq2KJ0DKOe7bZ.6q8hlfvqcIuodG;_ylu=X3oDMTFrM2g5cm4zBG1pdANBcnRpY2xlIEJvZHkEcG9zAzExBHNlYwNNZWRpYUFydGljbGVCb2R5QXNzZW1ibHk-;_ylg=X3oDMTJ0bXY2cmtxBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDMmJiOTViM2UtYmUyZC0zOTE1LWFjYjctMTI5Yjg3M2I0ZWRlBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQR0ZXN0Aw--;_ylv=0/SIG=11cfh5aig/EXP=1327936607/**http%3A//www.bodybyvi.com/" target="_blank">Body by Vi</a>™ 90-Day Challenge, a health challenge that helps people achieve their weight loss and fitness goals. ViSalus is majority-owned by Blyth, Inc.</p>
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		<title>RootMetrics Reports Verizon Wireless Network Tops in 22 Markets</title>
		<link>http://www.ropart.com/2011/10/rootmetrics-reports-verizon-wireless-network-tops-in-22-markets/</link>
		<comments>http://www.ropart.com/2011/10/rootmetrics-reports-verizon-wireless-network-tops-in-22-markets/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 21:26:34 +0000</pubDate>
		<dc:creator>ColeDrotman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ropart.com/?p=736</guid>
		<description><![CDATA[Verizon Wireless Recognized for Data and Overall Performance BASKING RIDGE, N.J., SEATTLE and SAN DIEGO, Oct. 12, 2011 /PRNewswire/ &#8211; CTIA ENTERPRISE AND APPLICATIONS™ 2011 &#8211; So far this year, the Verizon Wireless network has outperformed the competition in 22 major U.S. markets in the categories of Combined Performance and Data Performance, according to the wireless testing company, RootMetrics™. In [...]]]></description>
			<content:encoded><![CDATA[<p>Verizon Wireless Recognized for Data and Overall Performance</p>
<p>BASKING RIDGE, N.J., SEATTLE and SAN DIEGO, Oct. 12, 2011 /PRNewswire/ &#8211;<strong> </strong><strong>CTIA ENTERPRISE AND APPLICATIONS™</strong><strong> </strong><strong>2011</strong><strong> </strong>&#8211; So far this year, the Verizon Wireless network has outperformed the competition in 22 major U.S. markets in the categories of Combined Performance and Data Performance, according to the wireless testing company, RootMetrics™.</p>
<p>In October alone, RootMetrics bestowed its Combined Performance and Data Performance awards upon Verizon Wireless in Cleveland and Dallas.  Over the past six months, Verizon Wireless received RootScore™ Combined Performance and Data Performance awards in 20 additional cities: Atlanta; Boston; Chicago; Cincinnati; Denver; Houston; Los Angeles; Miami; Minneapolis; New York; Philadelphia; Phoenix; Pittsburgh; Portland, Ore.; Riverside-San Bernardino, Calif.; Sacramento, Calif.; San Francisco; San Jose, Calif.; St. Louis; and Washington, D.C.</p>
<p>&#8220;More and more, consumers are relying on wireless devices to communicate and stay up to date with friends, family and business.  To do that, consumers must have a network they can rely on,&#8221; said Bill Moore, chief executive officer of RootMetrics.  &#8221;Our goal is to provide consumers with a true picture of the major carriers&#8217; network performance and empower them to make educated decisions about the best carrier for their mobile habits.&#8221;</p>
<p>RootMetrics&#8217; RootScore Reports highlight data, call, text and overall performances of the major wireless carriers&#8217; networks in a specific geographical area.  To evaluate the networks in each specific market, a team of RootMetrics employees conducts tests during a seven-day period, covering all hours of the day and night.  Using current off-the-shelf smartphones available to the public at the time of testing, the evaluation focuses on popular consumer activities, including making phone calls, uploading and downloading files from the Internet, and sending and receiving texts in an effort to reflect the consumer experience in a specific geographical area.</p>
<p>&#8220;It&#8217;s no surprise that when it comes to lightning fast wireless data service, the Verizon Wireless 4G LTE network is the clear winner among wireless customers for smartphones, tablets and other devices that rely on high-speed data,&#8221; said David Small, vice president and chief technical officer of Verizon Wireless.  &#8221;We will continue to invest in the Verizon Wireless network to enhance and expand the reach and capabilities of our 4G LTE network &#8212; as well as our voice and 3G data networks &#8212; so that our customers can enjoy a superior wireless experience.&#8221;</p>
<p>Verizon Wireless&#8217; 4G LTE network is the fastest and most reliable 4G network in the country.  The company&#8217;s unrivaled deployment of its 4G LTE network makes it the largest 4G LTE network in the nation, with coverage in more than 140 cities.</p>
<p>For more information about Verizon Wireless, visit <a href="http://aboutus.vzw.com/bestnetwork/overview.html">http://aboutus.vzw.com/bestnetwork/overview.html</a>.</p>
<p><strong> </strong></p>
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<p><strong>About Verizon Wireless</strong></p>
<p>Verizon Wireless operates the nation&#8217;s largest 4G LTE network and largest, most reliable 3G network. The company serves 106.3 million total wireless connections, including 89.7 million retail customers.  Headquartered in Basking Ridge, N.J., with 83,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: <a title="VZ" href="http://studio-5.financialcontent.com/prnews?Page=Quote&amp;Ticker=VZ" target="_blank">VZ</a>) and Vodafone (LSE, NASDAQ: VOD).  For more information, visit <a href="http://www.verizonwireless.com/">www.verizonwireless.com</a>. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at <a href="http://www.verizonwireless.com/multimedia">www.verizonwireless.com/multimedia</a>.</p>
<p><br class="spacer_" /></p>
<p>SOURCE Verizon Wireless</p>
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		<title>ViSalus Highlighted in WSJ Supplement from Direct Selling News</title>
		<link>http://www.ropart.com/2011/06/visalus-highlighted-in-wsj-supplement-from-direct-selling-news/</link>
		<comments>http://www.ropart.com/2011/06/visalus-highlighted-in-wsj-supplement-from-direct-selling-news/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 17:33:30 +0000</pubDate>
		<dc:creator>ColeDrotman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ropart.com/?p=699</guid>
		<description><![CDATA[June 24, 2011 ViSalus Sciences, a leading weight management and nutritional supplement maker that utilizes the direct selling channel to distribute its products, was featured in a special supplement to the Wall Street Journal sponsored by Direct Selling News.  The title of the supplement is The Ultimate Social Business Model: Why Now is Prime Time [...]]]></description>
			<content:encoded><![CDATA[<p><em>June 24, 2011</em></p>
<p>ViSalus Sciences, a leading weight management and nutritional supplement maker that utilizes the direct selling channel to distribute its products, was featured in a special supplement to the Wall Street Journal sponsored by Direct Selling News.  The title of the supplement is <em>The Ultimate Social Business Model: Why Now is Prime Time for Direct Selling</em>.</p>
<p>Click the link below for a PDF copy:</p>
<p><a href="http://www.businessforhome.org/wp-content/uploads/DSN_WSJ_book.pdf">WSJ Direct Selling News Supplement</a></p>
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		<title>iCentris Acquires Top Direct Sales Software Competitor SolutionX</title>
		<link>http://www.ropart.com/2011/06/icentris-acquires-top-direct-sales-software-competitor-solutionx/</link>
		<comments>http://www.ropart.com/2011/06/icentris-acquires-top-direct-sales-software-competitor-solutionx/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 13:24:56 +0000</pubDate>
		<dc:creator>ColeDrotman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ropart.com/?p=694</guid>
		<description><![CDATA[For Immediate Release iCentris Acquires Top Direct Sales Software Competitor SolutionX With the competitive party plan, reporting and genealogy features of iCentris and the unique community enhancements and web marketing tools of SolutionX, an unbeatable direct selling software offering will be formed. PROVO, Utah (June, 2011) &#8212; iCentris, a premiere software provider for the direct [...]]]></description>
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<p>For Immediate Release</p>
<p><br class="spacer_" /></p>
<p><strong> </strong></p>
<p><strong>iCentris Acquires Top Direct Sales Software Competitor SolutionX</strong></p>
<p><em>With the competitive party plan, reporting and genealogy features of iCentris and the unique community enhancements and web marketing tools of SolutionX, an unbeatable direct selling software offering will be formed.</em></p>
<p><strong>PROVO, Utah (June, 2011)</strong> &#8212; iCentris, a premiere software provider for the direct selling industry in Woods Cross, Utah, announced today an agreement to acquire Provo-based SolutionX Global, LLC, a social marketing, website design and development company, for undisclosed terms. The two companies have been competitors in the network marketing and direct sales market servicing clients such as Avon and MonaVie but, together, will now employ more than 100 people and have plans to add more jobs in 2011.</p>
<p>The combined strengths of SolutionX and iCentris will create a financially stable industry leader in distributor success systems, providing an unmatched offering of online business tools, social networking technology, advanced group management, prospecting/marketing systems, online training and e-commerce software. This will give SolutionX and iCentris the opportunity to leverage combined technology over the long term and offer clients a competitive suite of services in the Direct Sales, Party Plan and Network Marketing industries, significantly benefiting current and future clients as well as the website software end users.</p>
<p>“Looking at what both companies were doing and the reputation each had in delivering a similar product to our clients, it just made sense to take the strengths from each company and combine them into something remarkable,” said Peter Benedict, CEO of iCentris.</p>
<p>Rodger Smith, CEO of SolutionX and President of the now combined companies added, “We’re excited. This move is the next natural step in the growth of our companies. We’re going to be able to provide an exceptional product and deliver it to an industry that has a dramatic need for it. This will create the definitive software leader that the MLM/Direct Sales industry has been waiting for.”</p>
<p><br class="spacer_" /></p>
<p>About iCentris</p>
<p>Based in Woods Cross, Utah, iCentris is a premiere software provider for the direct selling industry. iCentris clients include Fortune 500 companies, as well as smaller companies just getting started.</p>
<p>iCentris clients include Avon, Herbalife, Stampin&#8217; Up!, Longaberger, and Mannatech. Because of the flexibility and modular nature of their tools, iCentris provides clients with online tool sets to fit variable needs, no matter company size or budget. For the past ten years, clients have used iCentris to help them achieve increased sales, higher recruiting and retention rates, improved overall customer satisfaction and reduced operating costs.</p>
<p>iCentris has a strong business track record both locally and internationally. The top four executives at iCentris have a combined 32 years together at the company. iCentris has a vibrant company culture which leads to low turnover rates and creates an atmosphere of familiarity for their clients over the long term.</p>
<p><br class="spacer_" /></p>
<p>About Solution X Global</p>
<p>SolutionX is a global leader in providing online distributor success systems for the Network Marketing and Direct Sales industry. Solution X has received funding from Ropart Asset Management (<a href="http://www.ropart.com/" target="_blank">www.ropart.com</a>), a private equity firm based in Greenwich, CT.</p>
<p>The SolutionX team is proud of its team of innovators who have been developing web applications since the Internet&#8217;s infancy &#8212; as far back as 1995. The current SolutionX team boasts 100+ years of experience in the Network Marketing industry as vendors, corporate employees and/or distributors.</p>
<p>SolutionX&#8217;s latest offering, the UNITY platform, combines a replicate website prospect marketing system, a private social network, a training and certification system and integrated sales and genealogy data to better connect, convert and unite team members and prospects. Avon, Tupperware, MonaVie, Melaleuca, Unicity, Boresha, Limu, ViSalus and many others have all put their trust in SolutionX.</p>
<p>Launched in 2009, UNITY provides an online home for marketers to capture and convert visiting prospects, gather in a community and share stories of success, get third party back-end data integrated with other business reports, and watch a wealth of training and tutorials on how to sell successfully.</p>
<p><br class="spacer_" /></p>
<p>For additional information or to schedule an interview please contact SolutionX (<a href="http://solutionx.com/" target="_blank">solutionx.com</a>) at 801-224-4444 and <a href="mailto:info@solutionx.com" target="_blank">info@solutionx.com</a> or iCentris (<a href="http://icentris.com/" target="_blank">icentris.com</a>) at 801-383-3262 and <a href="mailto:info@iCentris.com" target="_blank">info@iCentris.com</a></p>
<p><br class="spacer_" /></p>
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		<title>RootMetrics Names Bill Moore as CEO</title>
		<link>http://www.ropart.com/2011/06/rootmetrics-names-bill-moore-as-ceo/</link>
		<comments>http://www.ropart.com/2011/06/rootmetrics-names-bill-moore-as-ceo/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 18:18:47 +0000</pubDate>
		<dc:creator>ColeDrotman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ropart.com/?p=691</guid>
		<description><![CDATA[FOR MORE INFORMATION: Ann Marie Ricard for RootMetrics annmarie.ricard@curatorpr.com 206-683-0552 RootMetrics Names Bill Moore as CEO Moore Will Drive Company’s Aggressive Growth Plans BELLEVUE, Wash. (June 3, 2011) – RootMetrics™, the first independent service to measure mobile experience from a consumer’s point of view, announced today that Chief Operating Officer, Bill Moore will take on [...]]]></description>
			<content:encoded><![CDATA[<p><strong>FOR MORE INFORMATION:</strong></p>
<p>Ann Marie Ricard for RootMetrics</p>
<p>annmarie.ricard@curatorpr.com</p>
<p>206-683-0552</p>
<p><strong> </strong></p>
<p><strong> RootMetrics Names Bill Moore as CEO </strong></p>
<p><strong> </strong></p>
<p><em>Moore Will Drive Company’s Aggressive Growth Plans </em></p>
<p><span style="text-decoration: underline;"> </span></p>
<p><strong>BELLEVUE, Wash.</strong> (June 3, 2011) – <a href="http://www.rootmetrics.com/">RootMetrics</a>™, the first independent service to measure mobile experience from a consumer’s point of view, announced today that Chief Operating Officer, Bill Moore will take on the role of Chief Executive Officer. In this role, Moore will set and execute on strategies to continue the company’s aggressive growth.</p>
<p><br class="spacer_" /></p>
<p>Moore joined RootMetrics as COO in April 2010. Prior to that, he served as CEO and President of Allrecipes.com, where he joined at an early stage to conceive the vision and strategies that created a highly profitable business purchased for $66 million by Reader’s Digest. Before Allrecipes.com, Moore led the $100 million Sierra Online home productivity and casual game groups, and also managed the food and beverage business at Starbucks, where he led the creation and highly successful introduction of the Frappuccino.</p>
<p><br class="spacer_" /></p>
<p>“I’m excited about the direction the company is taking,” states Moore. “With the proliferation of mobile devices and 4G networks, I believe it’s the right time to build on RootMetrics’ current momentum and create a truly game-changing service.”</p>
<p><br class="spacer_" /></p>
<p>“Transitioning Bill from COO to CEO is a natural progression of the business,” says Chairman of the Board Scott Anderson. “Since joining the company, he has been a strong force in building the company into what it is today. There is strong support at the board and investor level for Bill’s promotion to CEO, and we look forward to taking the business to the next level,” states Anderson.</p>
<p><br class="spacer_" /></p>
<p>Anderson continues, “The company’s early growth has been impressive and is a testament to Paul Griff. We appreciate Paul’s vision and efforts to date, and look forward to his continued participation as a significant shareholder in the company.  We wish Paul well in all his future endeavors.”</p>
<p><br class="spacer_" /></p>
<p>Former CEO Paul Griff shares this positive outlook for the company. “When I brought Bill to RootMetrics, I was confident that he would help us build a strong foundation for product and revenue growth, and he’s done that and more. As the company progresses to this next stage of growth, Bill is the ideal person to lead the company,” states Griff.</p>
<p><br class="spacer_" /></p>
<p>Andy Hollenbeck, Chief Revenue Officer and co-founder, remains with the company and is excited about the changes as well.</p>
<p><strong>About RootMetrics™</strong></p>
<p><br class="spacer_" /></p>
<p>Bellevue, Washington-based RootMetrics is building a movement to create a more open mobile market that democratizes mobile performance data. Deploying a sophisticated smartphone application, RootMetrics partners with consumers to collect network signal strength and data throughput speeds, aggregating collected metrics into easy-to-understand maps that rate each carrier’s performance. This comparative data provides transparency into comparative carrier performance down to the most granular levels. For more information, please visit <a href="http://www.rootmetrics.com/">www.rootmetrics.com</a>.</p>
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		<title>Blyth, Inc. Announces Increase in ViSalus Sciences Investment</title>
		<link>http://www.ropart.com/2011/04/blyth-inc-announces-increase-in-visalus-sciences-investment/</link>
		<comments>http://www.ropart.com/2011/04/blyth-inc-announces-increase-in-visalus-sciences-investment/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 18:28:46 +0000</pubDate>
		<dc:creator>ColeDrotman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ropart.com/?p=671</guid>
		<description><![CDATA[Blyth, Inc. Announces Increase in ViSalus Sciences Investment Company Now Owns 57.5% of High-Growth Network Marketer GREENWICH, Conn., April 15, 2011 /PRNewswire/ &#8212; Blyth, Inc. (NYSE: BTH), a leading multi-channel designer and marketer of home fragrance products, home decor products and household convenience items, today announced that it has closed on the second phase of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Blyth, Inc. Announces Increase in ViSalus Sciences Investment</strong></p>
<p><strong>Company Now Owns 57.5% of High-Growth Network Marketer</strong></p>
<p>GREENWICH, Conn., April 15, 2011 /PRNewswire/ &#8212; Blyth, Inc. (NYSE: BTH), a leading multi-channel designer and marketer of home fragrance products, home decor products and household convenience items, today announced that it has closed on the second phase of its acquisition of ViSalus Sciences and now owns 57.5% of the company.  Blyth made its initial investment in ViSalus in August 2008.  ViSalus is a network marketing company that sells weight management products, nutritional supplements and energy drinks through a network of independent sales distributors.</p>
<p>Commenting on the investment, Robert B. Goergen, Blyth&#8217;s Chairman of the Board and Chief Executive Officer, said, &#8220;ViSalus is a 90 day fitness challenge that has resonated with consumers and distributors for its outstanding products, an industry-leading earning opportunity and a simple business model.  Blyth is proud to partner with the ViSalus Founders, management team and independent distributors as they create thousands of businesses across the country.  Moreover, increasing our ownership in ViSalus furthers Blyth&#8217;s strategic focus on direct-to-consumer businesses.&#8221;</p>
<p>Ryan Blair, a Founder and Chief Executive Officer of ViSalus, commented, &#8220;The Blyth partnership has been an enormous benefit to ViSalus, with financial and management resources supporting our significant growth in 2010 and our strategic growth objectives for 2011.  Blyth&#8217;s U.S. and international direct sales experience will continue to be invaluable to our expansion plans.&#8221;</p>
<p>Blyth, Inc., headquartered in Greenwich, CT, USA, is a Home Expressions company that markets an extensive array of home fragrance products, decorative accessories, seasonal decorations and household convenience items.  The Company sells its products through multiple channels of distribution, including the home party plan method of direct selling and one-on-one direct selling, as well as through the wholesale and catalog/Internet channels.  Blyth also markets tabletop lighting and chafing fuel for the Away From Home or foodservice trade.  The Company manufactures most of its candles and chafing fuel and sources nearly all of its other products.  Its products are sold direct to the consumer under the PartyLite®, Two Sisters Gourmet® by PartyLite and ViSalus Sciences® brands, to retailers in the premium and specialty retail channels under the Colonial Candle®, CBK® and Seasons of Cannon Falls® brands, to retailers in the mass retail channel under the Sterno® brand, to consumers in the catalog/Internet channel under the As We Change®, Miles Kimball®, Exposures®, Walter Drake®, The Home Marketplace® and Easy Comforts®, and to the Foodservice industry under the Sterno®, Ambria® and HandyFuel® brands.  In Europe, Blyth&#8217;s products are also sold under the PartyLite brand.</p>
<p>Blyth, Inc. may be found on the Internet at www.blyth.com.</p>
<p>This press release contains &#8220;forward-looking statements&#8221; within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements that are other than statements of historical facts.  Actual results could differ materially due to various factors, including the slowing of the United States or European economies or retail environments, the risk that we will be unable to maintain our historic growth rate, our ability to respond appropriately to changes in product demand, the risk that we will be unable to integrate the businesses that we acquire into our existing operations, the risks (including foreign currency fluctuations, economic and political instability, transportation delays, difficulty in maintaining quality control, trade and foreign tax laws and others) associated with international sales and foreign sourced products, risks associated with our ability to recruit new independent sales consultants, our dependence on key corporate management personnel, risks associated with the sourcing of raw materials for our products, competition in terms of price and new product introductions, risks associated with our information technology systems (including, susceptibility to outages due to fire, floods, power loss, telecommunications failures, computer viruses, break-ins and similar events) and other factors described in this press release and in the Company&#8217;s most recently filed Annual Report on Form 10-K.</p>
<p>SOURCE Blyth, Inc.</p>
<p><br class="spacer_" /></p>
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		<title>MediaTrust Announces $3 Million in Funding, New Hires to Support Growth</title>
		<link>http://www.ropart.com/2011/02/mediatrust-announces-3-million-in-funding-new-hires-to-support-growth/</link>
		<comments>http://www.ropart.com/2011/02/mediatrust-announces-3-million-in-funding-new-hires-to-support-growth/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 14:32:56 +0000</pubDate>
		<dc:creator>ColeDrotman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ropart.com/?p=616</guid>
		<description><![CDATA[FOR IMMEDIATE RELEASE February 24, 2011 MediaTrust Announces $3 Million in Funding, New Hires to Support Growth Financial and human capital investments support the launch of the company’s performance‐based advertising exchange platform NEW YORK — (February 24, 2011) — MediaTrust, a leading digital performance marketing firm based in New York and Los Angeles, has secured [...]]]></description>
			<content:encoded><![CDATA[<p><br class="spacer_" /></p>
<p><strong>FOR IMMEDIATE RELEASE February 24, 2011</strong></p>
<p><strong> </strong></p>
<p><strong>MediaTrust Announces $3 Million in Funding, New Hires to Support Growth</strong></p>
<p><em>Financial and human capital investments support the launch of the company’s performance</em><em>‐</em><em>based advertising exchange platform</em></p>
<p><strong> </strong></p>
<p><br class="spacer_" /></p>
<p><strong>NEW YORK — (February 24, 2011) — MediaTrust</strong>, a leading digital performance marketing firm based in New York and Los Angeles, has secured $3 million in funding, led by <strong>Ropart Asset Management Funds </strong>of Greenwich, Conn.  The funds were raised in support of the upcoming launch of MediaTrust’s <strong>Performance Exchange (MTPX)</strong>, the company’s recently announced real‐time performance‐based advertising exchange.</p>
<p>MTPX, which is currently in private Beta, is the next evolution in real‐time bid management platforms, combining the payment model of a bid‐based CPC ad exchange with results‐based performance metrics, allowing advertisers to reach targeted audiences simply and cost‐effectively.</p>
<p>“This initial round of funding will enable us to scale MediaTrust’s Performance Exchange, increasing liquidity for our advertising and publishing partners,” says Peter Bordes, CEO, MediaTrust. “Additional investments will be made immediately in technology, tools and talent as we continue to grow the exchange to meet our goal of offering one of the most dynamic and comprehensive advertising platforms available.”</p>
<p>Todd A. Goergen, Managing Partner, Ropart Asset Management Funds, stated of the funding: &#8220;We are continually impressed with the steady stream of pioneering concepts that MediaTrust has developed. We look forward to standing alongside MediaTrust as the company makes further strides to enhance the user experience for its customers while advancing the digital performance marketing industry.”</p>
<p>MediaTrust has recently brought three key employees on board to support the launch and growth of MTPX.</p>
<p><strong> </strong></p>
<p><strong>Frank Carta</strong>, a software developer with more than a decade of industry experience, has been hired to serve as a principal software engineer. Carta joins the core MTXP development team responsible for introducing ongoing enhancements to the platform. <strong>Mistie Johnston </strong>and <strong>Richard Ramsey, </strong>each with a background in online advertising sales, will support business development efforts by growing publisher and advertiser participation in MTXP.  Johnston has been hired as a publisher sales manager, while Ramsey will serve as an advertiser sales manager.</p>
<p>“We are excited to have such valuable additions to the MediaTrust team as we prepare for the tremendous growth we expect based on the early success of the MTPX Beta,” says Bordes.</p>
<p><strong> </strong></p>
<p><br class="spacer_" /></p>
<p><strong>About MediaTrust</strong></p>
<p>MediaTrust makes pay‐for‐results online advertising easier and more cost effective. MediaTrust offers an innovative online technology platform, supported by best‐in‐class service and access to the best direct lead generation response advertisers and quality affiliate publishers in the industry. MediaTrust enables its partners to easily create and deploy pay‐for‐performance marketing campaigns that deliver clicks, leads and sales.</p>
<p>In both 2009 and 2010, MediaTrust was named to the Inc. 500, Inc. Magazine’s list of the 500 fastest growing companies in the United States. Founded in 2004, MediaTrust is headquartered in Los Angeles, with offices in</p>
<p>New York City.</p>
<p><br class="spacer_" /></p>
<p>More information on MediaTrust can be found at:</p>
<p><a href="http://www.mediatrust.com/">www.mediatrust.com</a></p>
<p><a href="http://www.blog.mediatrust.com/">www.blog.mediatrust.com</a></p>
<p><a href="http://www.twitter.com/mediatrust">www.twitter.com/mediatrust</a></p>
<p><a href="http://www.facebook.com/mediatrust">www.facebook.com/mediatrust</a></p>
<p><a href="http://www.linkedin.com/company/mediatrust">www.linkedin.com/company/mediatrust</a></p>
<p><br class="spacer_" /></p>
<p><strong>Media Contact:</strong></p>
<p>Lauren Ishimaru<strong><br />
 </strong><a href="mailto:lishimaru@mediatrust.com">lishimaru@mediatrust.com</a><strong> </strong></p>
<p>(805) 880‐6943<strong> </strong></p>
<p><br class="spacer_" /></p>
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		<title>SavATree Acquires DeerTech, the Leading Deer Deterrent Solutions Company in the U.S.</title>
		<link>http://www.ropart.com/2010/11/savatree-acquires-deertech-the-leading-deer-deterrent-solutions-company-in-the-u-s/</link>
		<comments>http://www.ropart.com/2010/11/savatree-acquires-deertech-the-leading-deer-deterrent-solutions-company-in-the-u-s/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 19:46:47 +0000</pubDate>
		<dc:creator>ColeDrotman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ropart.com/?p=559</guid>
		<description><![CDATA[Bedford, NY. November 15, 2010 — SavATree, a leading provider of tree, shrub and lawn care services, today announced a merger with DeerTech. This partnership brings together two experts in deer deterrent services – the result is an unmatched level of expertise. DeerTech’s patented Three Circles of Protection effectively protects valuable shrubs and plants from [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Bedford</strong><strong>, NY</strong><strong>. November 15, 2010</strong> — SavATree, a leading provider of tree, shrub and lawn care services, today announced a merger with DeerTech. This partnership brings together two experts in deer deterrent services – the result is an unmatched level of expertise.</p>
<p>DeerTech’s patented <em><a href="http://www.deertechusa.com/three-circles-of-protection.asp" target="_self">Three Circles of Protection</a></em> effectively protects valuable shrubs and plants from hungry deer. The service combines a patented ultra-sound technology with a proprietary treatment program.  Combining these two methodologies adds maximum protection to prevent deer from adapting.</p>
<p>DeerTech is a proven solution with thousands of satisfied residential and commercial customers throughout New York, New Jersey, Connecticut, Pennsylvania and Delaware.</p>
<p>SavATree looks forward to continuing to provide DeerTech customers with an unsurpassed deer deterrent solution as well as easy access to their complete list of tree, shrub and lawn care services — with the enjoyment that comes from sourcing a single provider.</p>
<p><strong>Tree and Shrub Care Programs:</strong></p>
<ul>
<li>Organic fertilization</li>
<li>Insect, mite and disease treatments</li>
<li>Pruning, cabling, bracing</li>
<li>Takedowns, stump routing</li>
<li>Woodlot management </li>
</ul>
<p><strong>Lawn Care Programs:</strong></p>
<ul>
<li>Organic, hybrid, all-nutrient and integrated fertilization programs</li>
<li>Weed, insect and disease treatments</li>
<li>Core aeration and slice seeding</li>
<li>Soil analysis and pH adjustment</li>
</ul>
<p>SavATree President Daniel van Starrenburg stated, “Both organizations were built on providing the highest level of service through skilled local people and cutting edge technologies.” He went on to say, “Through this merger, we are enhancing the deer deterrent service we offer — which we believe is now best in the industry.”</p>
<p>DeerTech CEO, Alan Seiler stated, “We have admired and respected SavATree’s focus on quality customer service for years.  Through years of experience and research, DeerTech has learned how to outsmart hungry deer.  We are extremely excited about partnering with a well-established leader that provides an even stronger value proposition to both existing and new customers.”</p>
<p>To learn more about SavATree or to sign up for a complimentary tree, shrub, lawn care or deer deterrent consultation, visit <span style="text-decoration: underline;"><a href="http://www.savatree.com/"><span style="text-decoration: underline;">www.savatree.com</span></a></span>.  To learn more about DeerTech, visit <span style="text-decoration: underline;"><a href="http://www.deertechusa.com/"><span style="text-decoration: underline;">www.deertechusa.com</span></a></span>.</p>
<p>DeerTech’s two lead investors are Ropart Asset Management, LLC (<span style="text-decoration: underline;"><a href="http://www.ropart.com/"><span style="text-decoration: underline;">www.ropart.com</span></a></span>), a private equity firm based in Greenwich, CT and BEV Capital (<span style="text-decoration: underline;"><a href="http://www.bevcapital.com/"><span style="text-decoration: underline;">www.bevcapital.com</span></a></span>), a venture capital firm based in Stamford, CT. The Potomac Company (<span style="text-decoration: underline;"><a href="http://www.potomaccompany.com/"><span style="text-decoration: underline;">www.potomaccompany.com</span></a></span>), an investment banking firm that specializes in the lawn, landscape and pest control industries, represented and acted as exclusive financial advisor to DeerTech.</p>
<p><strong>About SavATree:</strong> SavATree provides environmentally sensible  <span style="text-decoration: underline;"><a href="http://www.savatree.com/tree-service.html"><span style="text-decoration: underline;">tree service</span></a></span>, and <span style="text-decoration: underline;"><a href="http://www.savatree.com/home-lawn-care.html"><span style="text-decoration: underline;">lawn care</span></a></span> to residential, commercial, historic, government properties and more in select parts of CT, DC, MA, MD, NJ, NY, PA and VA. SavATree is <span style="text-decoration: underline;"><a href="http://www.tcia.org/Public/main_accreditation.htm"><span style="text-decoration: underline;">TCIA accredited</span></a></span>. Services are performed by <span style="text-decoration: underline;"><a href="http://www.savatree.com/certified-arborists.html"><span style="text-decoration: underline;">certified arborists</span></a></span> and trained field technicians and include: <span style="text-decoration: underline;"><a href="http://www.savatree.com/tree-pruning.html"><span style="text-decoration: underline;">tree pruning</span></a></span>, tree fertilizer, <span style="text-decoration: underline;"><a href="http://www.savatree.com/insect-mite-treatments.html"><span style="text-decoration: underline;">insect control</span></a></span>, <span style="text-decoration: underline;"><a href="http://www.savatree.com/tree-disease-treatment.html"><span style="text-decoration: underline;">tree disease</span></a></span> management, deer deterrent solutions and so much more. Organic, traditional and hybrid options are available. Learn more at <span style="text-decoration: underline;"><a href="http://www.savatree.com/"><span style="text-decoration: underline;">www.savatree.com</span></a></span>.</p>
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		<title>MediaTrust Named to Inc 500 Fastest-Growing Private Companies List for Second Consecutive Year</title>
		<link>http://www.ropart.com/2010/11/mediatrust-named-to-inc-500-fastest-growing-private-companies-list-for-second-consecutive-year/</link>
		<comments>http://www.ropart.com/2010/11/mediatrust-named-to-inc-500-fastest-growing-private-companies-list-for-second-consecutive-year/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 19:13:22 +0000</pubDate>
		<dc:creator>ColeDrotman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ropart.com/?p=553</guid>
		<description><![CDATA[MediaTrust&#8217;s 729 Percent Growth Rate Helps Company Earn a Spot on the Inc. Magazine List for the Second Year in a Row NEW YORK (August 26, 2010) MediaTrust, a leading digital performance marketing company, announced that it has been named the country&#8217;s 478th fastest-growing private company by Inc. Magazine. The Inc. 500 list is an [...]]]></description>
			<content:encoded><![CDATA[<div><em>MediaTrust&#8217;s 729 Percent Growth Rate Helps Company Earn a Spot on the Inc. Magazine List for the Second Year in a Row</em></div>
<p>NEW YORK (August 26, 2010) MediaTrust, a leading digital performance marketing company, announced that it has been named the country&#8217;s 478th fastest-growing private company by Inc. Magazine.</p>
<p>The Inc. 500 list is an exclusive ranking of the nation&#8217;s fastest-growing private companies and represents the most comprehensive look at the most important segment of the economy-America&#8217;s independent-minded entrepreneurs. Companies such as Microsoft, Zappos, Intuit, GoDaddy, Zipcar, Clif Bar, American Apparel, Oracle, and many other well-known names gained early exposure as members of the Inc. 500.</p>
<p>&#8220;Fast growth at any time is a big achievement; fast growth during the past few years is just short of miraculous,&#8221; said Inc. editor Jane Berentson. &#8220;The Inc. 500 consists of these just-short-of miraculous companies, the ones that through ingenuity and ambition have increased revenue, hired employees, and grown fast in difficult economic times.&#8221;</p>
<p>MediaTrust CEO Peter Bordes was honored to be named to the list for the second year in a row.</p>
<p>&#8220;It&#8217;s energizing to be recognized by Inc. Magazine two years in a row,&#8221; says Bordes. &#8220;We&#8217;ve focused not only on building long-term, sustainable strong partnerships with our trusted advertiser and publisher partners, but also on continuing to innovate in order to improve the entire performance industry. I also credit our strong and dedicated team for our success. We&#8217;re looking forward to continued progress, both internally and industry-wide.&#8221;</p>
<p>MediaTrust helps publishers and advertisers increase traffic, leads and sales through the use of pay-for-results marketing campaigns. The company&#8217;s industry leading technology platform built specifically for the performance marketing industry has helped the company enjoy consistent year-over-year growth since its inception in 2004.</p>
<p><strong>Methodology</strong></p>
<p>The 2010 Inc. 500 is ranked according to percentage revenue growth when comparing 2006 to 2009. To qualify, companies must have been founded and generating revenue by June 30, 2006. Additionally, they had to be U.S.-based, privately held, for profit, and independent-not subsidiaries or divisions of other companies-as of December 31, 2009. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2006 is $80,000; the minimum for 2009 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. The companies of the Inc. 500 represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.</p>
<p><strong>About MediaTrust</strong><br />
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto and Santa Barbara.</p>
<p>For more information on MediaTrust&#8217;s pay-for-results advertising and publishing solutions, please visit: <a href="http://www.mediatrust.com/">www.mediatrust.com</a>, or follow the company <a href="http://blog.mediatrust.com/">blog</a>: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and <a href="http://www.facebook.com/mediatrust">Facebook</a> (http://www.facebook.com/mediatrust).</p>
<p>###</p>
<div>Press Contact</div>
<p>Ali Croft<br />
Just Drive Media<br />
<a href="mailto:ali@justdrivemedia.com">ali@justdrivemedia.com</a><br />
(510) 932-1878</p>
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		<title>Ooyala Raises $22 Million to Accelerate Global Expansion</title>
		<link>http://www.ropart.com/2010/09/ooyala-raises-22-million-to-accelerate-global-expansion/</link>
		<comments>http://www.ropart.com/2010/09/ooyala-raises-22-million-to-accelerate-global-expansion/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 18:27:15 +0000</pubDate>
		<dc:creator>ColeDrotman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[New investors lead strategic round to make Ooyala the leading video platform company (Mountain View, CA) September 09, 2010 &#8211; Ooyala Inc., the leading provider of video platform applications and services, announced today that it has raised more than $22 million in a round of financing from new and existing investors. The CID Group and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>New investors lead strategic round to make Ooyala the leading video platform company </strong></p>
<p>(Mountain View, CA) September 09, 2010 &#8211; <a href="http://www.ooyala.com/" target="_blank">Ooyala Inc.</a>, the leading provider of video platform applications and services, announced today that it has raised more than $22 million in a round of financing from new and existing investors.</p>
<p><a href="http://www.cidgroup.com/" target="_blank">The CID Group</a> and <a href="http://www.itochu.net/venture_investment/" target="_blank">ITOCHU Technology Ventures</a> led the round, which also included current Ooyala investors <a href="http://www.sierraventures.com/" target="_blank">Sierra Ventures</a> and <a href="http://www.rembrandtvc.com/" target="_blank">Rembrandt Venture Partners</a>. Ooyala has now raised a total of $42 million in three and a half years. The round was over-subscribed, and Ooyala expects a second closing within the next 60 days to accommodate additional investor interest.</p>
<p>Headquartered in Shanghai, with an office in Silicon Valley, The CID Group is one of the fastest-growing Asia-headquartered venture capital firms in the world, with over $1 billion USD under management. CID has a global portfolio and has invested in more than 100 companies across 10 different industry sectors; including companies such as Ambow, Youngfast, Techwell, MorningStar and Meru Networks.</p>
<p>ITOCHU Technology Ventures (ITV), based in Tokyo, is the corporate venture arm for ITOCHU Corporation. ITOCHU is one of the world&#8217;s largest corporations with offices in over 80 countries and operations that cover a broad spectrum of industries. ITV’s mission is to invest in and help build leading information technology companies by leveraging a vast array of resources both domestically and internationally throughout ITOCHU and its group companies. The ITOCHU group has a long history of funding information technology companies with successes including Siebel Systems, NVIDIA, Openwave and Aruba Networks.</p>
<p>“We are extremely excited to have CID Group and ITOCHU Technology Ventures as new investors,” says Jay Fulcher, President and CEO of Ooyala. “The entire APAC region is experiencing tremendous growth in online video viewership. These strategic investors will help position Ooyala as the leader in this large and thriving market.”</p>
<p>Fulcher continued, &#8220;Ooyala is at an important inflection point &#8211; and only three years after the company was founded. We are extremely well capitalized, we have noteworthy customers doing great things with our platform, we have the support of great partners who have a vested interest in our success, and we are decidedly shaping this category and the way in which online video is being adopted. This financing will accelerate our pace of innovation and new customer acquisition as we continue to set the bar for how customers utilize and monetize video. Our publishers all across the globe are intensely focused on making more money with online video &#8211; and we are helping them achieve their goals.&#8221;</p>
<p>“The Ooyala management team and the company’s rate of growth really impressed us,” says David Yang, Partner of The CID Group. “Ooyala has truly differentiated itself by staying focused on helping publishers derive value from their video implementations. The transition from offline to online video is a consumer trend that will greatly benefit Ooyala and the other companies that are part of the video value chain.”</p>
<p>“Ooyala has made a great first impression here in Japan this year,” says Kaz Terada, Managing Director at ITOCHU Technology Ventures. “This market is very receptive to Ooyala’s innovative approach to publishing, managing, and monetizing online video. ITV is pleased to have this opportunity to help build the global market leader in online video.”</p>
<p>“The current investors are incredibly excited by the progress Ooyala has made this past year, and we look forward to working with the new investors,” says Mark Fernandes, Managing Director at Sierra Ventures. “Ooyala is one of the fastest-growing and most innovative companies anywhere – and the work Ooyala is doing with name brand companies makes this an exciting time.”</p>
<p>Over the past year, Ooyala has nearly doubled its global customer base, signing several hundred new publishers. Ooyala currently serves over 550 customers on 5,000 different sites, reaching over 100 million unique users per month.</p>
<p>Ooyala has reported record revenue and margins throughout 2010, with more than 300% year-over-year top line growth. Ooyala is expanding into new regions around the world, and just last week announced the appointment of John Treloar, a former Adobe executive, to run its Australia/New Zealand operations. In addition to its headquarters in Silicon Valley, Ooyala now has offices in Los Angeles, New York, London, Paris, Sydney and Guadalajara.</p>
<p>Ooyala will be at the <a href="http://ibc.org/" target="_blank">International Broadcasting Conference</a> (IBC) in Amsterdam from September 10th-14th. <strong> </strong></p>
<p><strong>About Ooyala</strong></p>
<p>Ooyala is the leader in online video technology, including video analytics and monetization. With Ooyala&#8217;s comprehensive online video platform, content owners gain deep viewer insights that drive increased video engagement and better monetization. Ooyala serves over 500 customers &#8211; mostly global media companies and web marketers &#8211; including Endemol, Fremantle Media, Johnson &amp; Johnson, Telegraph Media Group, Glam Media, Vans, and Vice Magazine. Visit <a href="http://www.ooyala.com/">Ooyala</a> and follow <a href="http://twitter.com/ooyala">@Ooyala</a> on Twitter.</p>
<p>For more information please contact: <br />
· <a href="mailto:press@ooyala.com">press@ooyala.com</a> <br />
· <a href="http://www.ooyala.com/">www.ooyala.com</a> <br />
· 650.961.3400</p>
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